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While speaking to a customer today, I was reminded that most people have little interest in how a search engine works (I don't blame them!). As long as they get relative results when the "Search" button is clicked, they're usually happy.

This particular customer wanted to know:

"How come my individual property website is not showing up in Search Engines (Google, Yahoo, MSN, etc.)?

This is a common questions and the short answer is usually: The website is too new. A common misconception is that our websites (or any website for that matter) will show up in search engines immediately after they have been published. This is simply not the case...

First, let me explain the difference between a "live site" and one that has been "indexed"?

We receive a lot of questions about Syndication (RSS feeds) so I thought I would take a moment to quickly explain what it is, how it works and why it's an excellent ways to market your properties online.

What is real estate listing syndication?

RSS is an acronym for Really Simple Syndication. RSS Syndication feeds are now widely used across the real estate industry to distribute property data. With an RSS feed you can automatically send frequently changing property information out to real estate listing search sites such as Trulia.com, Zillow.com, Google Base and many more.

I have worked with hundreds of successful business owners, coaches and real estate professionals over the years. They often agree that you should evaluate your business and make necessary changes every six months to remain competitive.

The real estate market is constantly changing; as is the technology that helps us with productivity, generating leads, getting homes “Sold” and most importantly, making our clients happy.

When was the last time you re-evaluated your business plan?

As a successful real estate broker, I often rate all aspects of my business and personal life on a scale from one to ten. Acknowledging that I must constantly evolve has helped me stay competitive and productive in this challenging market.